Increasing brand awareness during the Covid pandemic – The obstacles and solutions
The Covid 19 pandemic has completely altered consumer behavior. This compelled businesses to alter their advertising, marketing, promotional, and media spending. While brands are currently attempting to strike the appropriate tone in the midst of a global health emergency, the future predicts market shifts, increased competition, and a demand for creative and aggressive marketing practices. During the pandemic, the sanitary ware industry quickly adjusted to new market demands. Manufacturers of sanitaryware and bathware have been bringing new and innovative products to combat the virus and provide hygienic touchless solutions for the past two years. While developing touch-free products is important, changing marketing strategies to reach your target audience is also critical. Today’s consumers conduct extensive research and seek the advice of others before making a purchase. Hence, building brand trust is critical. Once a consumer bonds with your brand, they are more likely to make rep...