Kerovit by Kajaria's new TVC says 'freedom' can help one attain success.
Carrying forward the brand’s expression ‘ Kerovit is Freedom’, the leading faucets and sanitaryware brand has launched a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma. Titled ‘Freedom 3.0’, it emphasises that a person is most free to express their inner emotions in a bathroom. The TVC depicts aspiration, emotion, achievement, artistic expression and youth. Read More The ad shows two people (Singh and Sharma) using the bathroom to express and unwind. The two actors are eventually shown climbing the stairs of success. With the message ‘Freedom can take you places’, the ad conveys that the freedom they enjoyed has helped them eventually attain success. The company is attempting to reach out to India's youth, with whom the emotion of 'freedom' resonates the most. The brand from the house of Kajaria, the leading tiling brand, roped in Singh as its brand ambassador in October 2021, with the aim of capturing the youth’s imagination. Read More Rishi...